Public document
The MumExpat brand
Our colours, our type, our way of speaking: it is all here, public and reusable when you talk about us.
Logo
The extruded M, our signature.
Palette
Warm peach, cool blue, graphite ink.
Peach orange
#FF7F4D
The signature colour: buttons, icons, accents.
Graphite ink
#34343C
All text, dark cards, secondary CTAs.
Periwinkle blue
#3380FF
The cool tone: large bands, exclusive tools.
Mist blue
#D8E6FD
Cool panels, soft backgrounds.
Peach
#FFE5DB
Warm panels, soft zones.
Light grey
#F3F4F5
Tiles and input fields, on a white page.
Yellow
#FFDD57
Pills and joyful accents, sparingly.
Green
#3FB36B
Confirmations and successes.
Typefaces
A clean voice, a readable body.
Aa
Expat life with kids, together.
Mona Sans at 112% width for every title, medium weight, tight leading. Designed by GitHub , open source (OFL licence).
Aa
Schools, healthcare, paperwork, community: everything that matters reads effortlessly, even on a phone in the carpool line.
Mona Sans at normal width for body copy. Icons: Lucide, rounded strokes, in a round badge.
Components
The building blocks.
The voice
How MumExpat speaks.
We say "vous"
MumExpat talks like a friend who has been there: direct and warm, always using the polite French "vous", never condescending.
We source everything
Every date comes from the school's official calendar, every link is checked before publishing. When something is not published, we say so.
We write simply
Short sentences and everyday words that read between two school runs. Administrative jargon gets translated.
Energy, not noise
Vivid colours and well-placed emojis, but information first: playfulness never gets in the way of usefulness.
Imagery
Landmarks, in daylight.
Each city is represented by an emblematic landmark shot in full daylight: the Duomo for Milan, Wat Arun for Bangkok, the Hassan II Mosque for Casablanca. Pexels photos (free licence), never generic stock.
This page is public: these colours and rules may be reused to talk about MumExpat. For anything else, write to us: [email protected]